Crafting Strategic Climate Narratives: The Art of Framing Facts and Figures (COP30)
19 November 2025 • 3:00PM BRT Asia Climate Solutions Pavillion, COP30 Blue Zone
This session brings together climate communication experts, journalists, and advocates to explore how complex, data-driven analyses can be transformed into accessible and compelling narratives that inform and influence public discourse. Speakers will share practical lessons on how effective and strategic framing has amplified media coverage, strengthened public engagement, and driven policy conversations.
The discussion will also support climate communicators in Asia – home to three of the world’s top five emitters and the fastest-growing energy demand globally – in advancing strategic narratives that position the region as a major playmaker in global decarbonization.
Speakers
- Gabriela Flores Zavala, Communications Strategy Consultant, NRGI (Natural Resource Governance Institute)
- Aryanne De Ocampo, Campaigns Program Head, CEED (Center for Energy, Ecology, and Development)
- Lays Ushirobira, Communications Manager - Amazonia Programme, Stand Earth
- Farah Anzum, Strategic Communications Associate, GSCC (Global Strategic Communications Council) Bangladesh